Tag Archives: Doctors

Whistleblowers: Company bribed doctors to boost sales

The effort, the whistleblowers said in a lawsuit against the company, was part of an intentional “multi-tiered strategy” by Questcor Pharmaceuticals, now Mallinckrodt, to boost sales of H.P. Acthar Gel, cheating the government out of millions of dollars. The price of the drug, best known for treating a rare infant seizure disorder, has increased almost… Read More »

Novartis puts AI on the job to help reps say the right things to the right doctors

SAN FRANCISCO—Artificial intelligence is a big buzzword in R&D right now, but at Novartis, it’s hard at work in the sales department, too. Amid far more meetings with digital companies at the J.P. Morgan Healthcare Conference this year, Novartis’ pharma CEO Paul Hudson said he expects 2019 to be the “beginning of the tech disruption” for… Read More »